Your Waste is Your Responsibility is a behaviour change campaign which aims to reduce fly-tipping. It has included:
- Face-to-face engagement
- Campaign panels on vehicles
- Digital advertising
- Posters
In 2022, the campaign resulted in a 40% decrease in fly-tips in Mottingham alone, leading to a National Recycling Award nomination.
Since 2021, we have engaged with thousands of residents and shared information on how to dispose of waste and recycling responsibly.
